Small Business Website Checklist: What Every Site Needs
You don't need a big, complicated website. You need one that does the essentials brilliantly. Use this checklist to make sure yours earns customers rather than just existing.
1. A clear headline
Within three seconds, a visitor should know what you do and where. "Family-run café & brunch in Newtown" beats "Welcome to our website" every time.
2. Mobile-first design
Most visits come from phones. If it's hard to read or tap on a small screen, you'll lose people. Every site should look great on mobile first.
3. Fast loading
Speed matters for both customers and Google rankings. A slow site quietly costs you enquiries.
4. Easy contact & a clear next step
Phone, email, hours, location — and one obvious call to action (call, book, or get a quote). Don't make people hunt.
5. Social proof
A few genuine reviews and real photos of your work build the trust that turns visitors into paying customers.
6. Google Maps & local SEO
Set up so locals can find you when they search — and so you appear on the map.
7. Someone to keep it fresh
Hours change, menus update, offers come and go. A site that's never updated slowly goes stale.
Every website we build ticks all seven boxes as standard — fast, mobile-first, contact-ready, review-friendly, Google-optimised, and maintained for you. From $99 to start, live in days — the price you see is the full price you pay.